The Azzurri Group is a casual dining restaurant group comprising the well know Italian-inspired restaurants, ASK Italian and Zizzi and Coco di Mama, a fast growing Italian-themed quick service food and coffee concept.
|Acquired||2015||Deal size||£250 million|
ASK Italian and Zizzi restaurants are two of the UK's leading casual-dining groups, with a reputation across the range of their six million customers annually for quality and value-for-money. ASK Italian, a recipient of the 'Best Italian Restaurant' of the Pizza, Pasta and Italian Food Association awards, offers authentic Italian menus with an accent on ingredients in easy going settings. Zizzi is a long-established Tuscan-themed restaurant offering fresh and contemporary menus at sites with their own distinctive personality and character. Coco di Mama was created for people who require food quickly with their ethos being simple, flavoursome and delightful dishes at a good price with great service.
The brands have significant scope for further roll-out, especially as the consumer trend to eating out continues to grow.