is a specialist online travel agent serving the UK ocean cruise market.

Sector Consumer Office London
Acquired 2016 Deal size £52m

Background employs about 170 people and is one of the leading online travel agents for cruises, with a content-rich website that attracts 17 million web visits annually.


The UK ocean cruise market is the second largest globally (after the US) and benefits from several favourable demand and supply characteristics that include a growing customer demographic with increasing wealth, life expectancy and propensity to travel, as well as an increasing supply of cruises from cruise lines themselves. is well positioned to capitalise on the fundamental shift from traditional high street travel agents to specialist online providers.


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