Hobbycraft

Hobbycraft is the UK's leading out-of-town art and craft retailer. Founded in 1995, it has 83 large format stores throughout the UK catering for over 250 pursuits including key hobbies such as knitting, needlecraft, modelling, art and paper craft and carrying over 25,000 products.

Sector Consumer Office London
Acquired 2010 Deal size N/D

Background

Within no sizeable competition and a highly regarded brand, Hobbycraft is capable of material further roll-out in the UK to allow it to take share from smaller specialists and generalist competitors alike, thereby consolidating its dominant category leadership.  This will include building out a multi-channel presence, particularly online.

To learn more about the company, visit www.hobbycraft.co.uk

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