Smyk

Smyk, the leading retailer of children’s apparel, toys and accessories in Poland with a network of 125 stores and a growing international network.

Sector Consumer Office Warsaw
Acquired 2016 Deal size €247m

Background


The company was established in 1952 with operations in Poland and a growing presence in Romania, Russia, Ukraine and Germany. It comprises of four store formats, megastores (typically located in retail parks), city stores, small stores in mid-sized cities and local malls, and outlets. It has also recently introduced an apparel-only 'shop-in-shop' format for its international market.


The business has a dominant brand presence reflecting its long heritage in Poland and now has a strong e-commerce position. In Poland it operates in one of the fastest growing major economies in Europe and benefits from good market growth as the country's average spend per child level rises towards those of Western Europe and the USA. It represents an opportunity to roll out its proven store concept, develop its multichannel platform and accelerate its international franchising and wholesale operations.


To learn more about the company, visit www.smyk.com