Vitamin Well

Vitamin Well is a Nordic functional drinks business that develops, markets and sells high-quality products for health conscious and active consumers.

Sector Consumer Office Stockholm
Acquired 2016 Deal size N/D

Background

Established 2006 and headquartered in Stockholm, Vitamin Well is a market leader in its sector whose products enjoy high consumer brand awareness.

The company's portfolio consists of four brands (Vitamin Well, Norcco, VW+ and Nobe) and are currently sold in 27 countries outside of Sweden including Germany, the Netherlands and Spain. Following recent expansion into other European markets, international sales now account for 50% of volumes sold. The functional drinks segment has been the fastest growing drinks segment in recent years and is forecast to grow at 10-20% p.a. in Sweden and in the wider Nordic region, driven by increased awareness and greater focus by consumers on healthier and more active lifestyles.

 

To learn more about the company, visit www.vitaminwell.com