Reassured

Sector Business & Financial Services
Location London
Date acquired 2020
Transaction size Not disclosed

One of the UK’s biggest life insurance brokers

This minority investment was made by Bridgepoint Development Capital.

To learn more about the company, please click here.

Established in 2009 and focusing on the sale of life insurance, critical illness cover and funeral plans, the company operates out of four locations in the UK and has over 650 employees. The business operates in a rapidly expanding niche of the UK protection market with a significant headroom for growth as many UK households are currently underinsured.

Reassured operates a hybrid online/offline model in which leads are generated online and converted over the telephone on a non-advised basis. Its scale has allowed it to develop and invest in superior compliance, quality control, and operational processes and capabilities, further differentiating the business from other intermediaries.

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