Hobbycraft

Sector Other
Location London
Date acquired 2010
Transaction size Not disclosed

The UK’s largest multi-channel crafts retailer

In August 2024, Hobbycraft was sold to Modella Capital.

To learn more about the company, click here.

Founded in 1995, Hobbycraft has 87 large format stores throughout the UK catering for over 250 pursuits including hobbies such as knitting, needlecraft, modelling, art and paper craft and an e-commerce platform.

Within no sizeable competition and a highly regarded brand, Hobbycraft is capable of material further roll-out in the UK to allow it to take share from smaller specialists and generalist competitors alike, thereby extending its category leadership. This has included building a new distribution centre, building out its multi-channel presence, particularly online and launching a loyalty club of over 2.6 million members.

We use strictly necessary cookies to make our site work. Currently the analytics cookies which allow us to collect information about how visitors use our website and help us to improve it; is defaulted to ‘InActive’, if you wish to turn this on you can do so through the Cookie Settings. Please be aware that by blocking some types of cookies it may impact your experience of the site and the services we are able to offer. For more information about any of these cookies and our use of them, or to change your settings at any time, please see Cookie Settings and Cookies Policy.

Privacy Preference Centre

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. We use two types of cookies on our website: cookies which are necessary for this website to function (which are currently defaulted to 'Active') and analytics cookies (which are currently defaulted to 'InActive'). Because we respect your right to privacy, you can choose to keep the analytics tool 'InActive' or change to 'Active' should you wish. To do this, click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookies used
  • CookieNotice
  • CookieAnalytics

These are Google Analytics cookies which allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site and social media platforms All information these cookies collect is aggregated and therefore anonymous. If you amend it to ‘Active’ the site will be able to track, on an anonymous basis, how many visitors we have to our site, and monitor its performance. If you wish to change please amend the setting by ticking ‘Active’ and clicking ‘Save and Accept Cookies’. For more information on how these cookies work, including a link through to the Google Privacy Policy which sets out further information about data which Google may collect in the course of providing us with Analytics.

Cookies used
  • _ga