Inspired Thinking Group

Sector Technology
Location London
Date acquired 2022
Transaction size Not disclosed

The Halo content partner to leading businesses around the world

Bridgepoint’s original investment in the business was via Bridgepoint Development Capital (‘BDC’) in 2014. BDC sold their stake to Equistone in 2017 for an undisclosed sum.

Bridgepoint Europe re-acquired a majority stake in the company in 2022 and will continue to support the existing management deliver the next phase in ITG’s development. This will focus on the global expansion with their cloud-based marketing technology and marketing services.

To learn more about the company, click here.

Established in 2009, the Inspired Thinking Group (ITG) eliminates marketing complexity and delivers engaging content at speed and scale to drive business growth and reduce marketing costs. Clients include Heineken, Microsoft, Samsung, Haleon, KFC and more. ITG employs over 2,000 people throughout its global offices and its Storyteq platform is recognised by Gartner as a global Leader.

ITG does this through four key pillars:

  • Capture: Leveraging AI- and AR-enabled production technology to capture more images and film
  • Create: Engaging, channel-specific content delivered at the speed of retail
  • Automate: A full suite of tools delivered via its Gartner-leading Content Marketing Platform (CMP), Storyteq
  • Integrate: Uniting clients' content ecosystems for simplicity

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